Service Labs Group

Still running your summer special in November?

Set your seasons once. Frozen-pipe tips go up in December, summer offers come down on their end date, and your holiday greeting arrives right on time. No reminders. No web edits.

Frozen Pipe PreventionDec 1 – Feb 28, every yearHoliday GreetingFrom 14 days before ChristmasAC Ready for SummerApr 1 – May 31, every yearCooling Tune-Up OfferJun 1 – Aug 31, with your priceHeating Tune-Up OfferSep 1 – Nov 30, with your price

Your marketing should change with the seasons.Now it does, by itself.

Set the rules once: frozen-pipe tips in December, AC offers in June, a holiday greeting at Christmas. Your website, videos, social posts and emails follow the same calendar.

Pick a day, see what plays
OpeningMainOffer
The real player, on any day.Press play to watch the full sequence with narration, exactly as a homeowner would see it on November 12. Move the slider, and the player follows.
The clips in each slot on November 12:
OpeningCompany IntroDefault
MainFurnace Safety TipDefault
OfferHeating Tune-Up OfferRule: Sep 1 to Nov 30, with your price and end date
ClosingYour closing cardYour logo, button and phone

Weather can be unpredictable.Your marketing doesn't have to be.

Rules can follow your local forecast. A cold snap brings the frozen-pipe tip forward, a storm brings surge protection, and a heat wave brings the AC offer, on the days they matter.

Forecast · MondayPartly sunnyLow 38°F · High 51°F
Forecast · TuesdayClear and bitter coldLow 14°F · High 27°F
Forecast · ThursdayThunderstormsHeavy rain and lightning in the afternoon
Forecast · July 8Heat waveHigh 96°F for three days
Your rules
Low below 20°F → Frozen Pipe Prevention
High above 90°F, 2+ days → AC Ready for Summer
Storm or heavy rain → Surge Protection
On your website
Main slot: Furnace Safety Tip
Main slot: Frozen Pipe Prevention
Main slot: Surge Protection
Main slot: AC Ready for Summer
No weather rule matches, so the default clip plays.The low is below 20°F, so the frozen-pipe rule takes the Main slot.A storm is in the forecast, so the surge rule takes the Main slot.The high is above 90°F for 2+ days, so the AC rule takes the Main slot.

One setup. Every channel.

The rules that run your website also make the season's videos, social posts and emails. Each one carries your logo, your button and your phone number.

Swipe to see each channel →

The player on a company homepage, showing the heating tune-up offer

A player that changes by itself.

  • Paste one snippet, once. New clips, rules and offers appear without touching the site again.
  • A wide layout on desktop and an upright layout on phones, from the same code.
  • Narration on every clip, with a start-silent option.
  • Loads, plays and button clicks counted for every player.
Wide video16:9 · YouTube
Upright video

Every screen. Every season.

  • 16:9 for YouTube and presentations, 9:16 for stories and text messages.
  • Made from the same rules, ending on your closing card with your details.
  • Every offer shows its end date on screen, so a video never outlives its price.
  • One click to make a video, and an email when it's ready to download.
Your Company···
A 4:5 social video

Is there a carbon monoxide alarm on every level of your home? Call us to check your furnace before the cold.

A post for the feed, with its caption written.

  • A 4:5 video sized for Facebook and Instagram feeds.
  • Choose this clip only, or the full sequence.
  • A caption built from the offer and its dates, ready to copy.
FacebookInstagramLinkedIn
From: Your Company9:41 AM

Get your heating ready for winter

Email image with a play button

Heating tune-up for [YOUR PRICE].

[YOUR TERMS] · Offer ends Nov 30

Book a tune-up

Questions? Call us at [YOUR PHONE].

Email that sells the season's offer.

  • The clip's picture with a play button, the offer, its terms and its end date.
  • Your button and your phone number underneath.
  • Step-by-step instructions for the email program you already use.

A library of clips for every trade and every season.

Narrated, illustrated in one consistent style, and backed by public sources. Every clip ends on your closing card. Press any clip to watch it.

Busy season is no time to update your website.

Set the rules once, and the seasonal jobs on your list take care of themselves while your team is in the field.

Your to-do list4 of 4 done
  • Swap the homepage banner for winterYour December rule does it on Dec 1.
  • Take down the summer offerIt steps aside on its end date.
  • Put up a holiday greetingIt arrives 14 days before Christmas, every year.
  • Send the website change to your web personThe code on your site never changes.

Set it in January.Right all year.

Seasonal tips, holiday greetings and offers, set once and kept current on your website, in video, on social and in email.